Report style Essay Example | Topics and Well Written Essays - 1000 words

Report style - Essay Example One of the most important target audiences would be teens and adults that embrace a healthier lifestyle, and as such it is the case that a soft drink could be developed to match the needs of this demographic. A few considerations should be made as to what people would be looking for. Should a drink be made no-calorie, mid-calorie or standard-calorie? If designing a drink around health benefits one is naturally inclined to desire a no-calorie drink however this may draw attention from consumers who are opposed to using aspartame or other non sugar based sweeteners. Moreover the company does not want to draw comparisons with their last mid calorie drink launch ‘Coke Blak† which more or less was a ultimately withdrawn from the market owing to the fact that he company had a poor marketing strategy and the product generally had a displeasing taste. In this regard the company could look to a full calorie beverage but the question remains as to how a healthy image could be promo ted? In this regard, Coca-Cola should look to creating a natural version of its drink which has all of the same properties of its current beverage but without using high fructose corn syrup, preservatives, colouring and utilizing naturally sourced ingredients. From this perspective the company can compete head on with Pepsi-Raw but it can still be promoted as a healthy alternative to most soft drinks. Why this proposal would be successful is two fold. Firstly this product satisfies a need in the market owing to the fact that most soft-drinks and energy drinks are either saturated with standard sweetning agents or with sugar substitutes where there has been very little presence of a ‘all natural’ soft drink. Moreover this product could appeal to a generation of people that are still interested in treating themselves to a soft-drink yet do not want to drink all of the related chemicals assuming an effective marketing and promotion strategy is

Prepare an international marketing environment analysis report for Essay

Prepare an international marketing environment analysis report for Australia - Essay Example The benefits of adoption of technology are reduced costs, new products and higher quality. Australia has a strong financial regulations and institutions which makes the business environment healthy. Introduction Australia is a country which comprises of the mainland of Australian continent, Tasmanian Island and smaller islands. It is sixth-largest country in the world by total area. It is a developed country and also one of the wealthiest of countries in the world. It is presently the world’s 12th largest economy. Australia has achieved second-highest human development index globally. It has achieved good performance in many vital statistics like health, quality of life, protection of civil liberties, economic freedom and political rights. Australia has a high urbanized population. In terms of trade Australia has given major emphasis on exporting manufactured goods. For more than 50 years, Australia has been facing a large current account deficit. For more than 15 years their GDP has grown by over 3.6% which is satisfactory as compared to other OECD average of 2.5%. During financial downturn in 2008-2009, Australia was the only advanced economy which had not been affected. But being a global economy Australia faced the effect because their trades with other countries got affected. It was during 2012 to early 2013, Australia faced major recession in some non-mining states. Inflation rate in Australia has been under control averaging about 2-3%. The major sector which contributes to the GDP is tourism, education, economy, financial services. They contribute about 70% of GDP to Australia’s economy. Australia’s major export includes agricultural products, like wool, wheat, minerals etc. International marketing environment in Australia The important factors of International marketing environment of Australia are as follows: Political environment Australia is a liberal-capitalistic democracy. Through government interference, they can decide the a mount of importation taxes to be imposed to protect the domestic economy. They can also create an environmental protection laws to protect the natural heritage of the country. It will automatically affect the Australian economy, since it will affect the amount of trade which takes place and also the exchange rates faced by it. With the global financial meltdown the Australian economy slowed down. The Australian economy is expected to grow due to its demand for raw materials from China. Since Australia exports vastly in iron ore and other agricultural products, the recession had comparatively less effect on them. Economic Environment Australia is lies between Antarctica and Asia. It has Indian Ocean to the west, Arafura, Timor and Coral Seas to the north, The Tasman Sea and the Southern Ocean to its south and finally Pacific Ocean to its east. This shows that Australia is at a strategic advantage in terms of exports and imports. But much of the country is dry, low and flat. Due to th is harsh physical environment people live close to the fertile coastal areas. Everyone wants to own home, and hence the nation has a high number of home ownership rates (Mulligan, 1996, p. 453). Hence the real

XBRL Research Paper Example | Topics and Well Written Essays - 1250 words

XBRL - Research Paper Example It allows semantic meaning that is required for reporting financial and non financial information of businesses. This technology uses XML based language. The main objective of XBRL is to prepare and exchange financial information for further usage of it like analysis of financial information for investment decision making. It is a standard way to communicate with the stakeholders of the businesses through sharing financial information. Specification of standardization of information is developed and published by XBRL International Inc. The information on the XBRL platform can be freely downloaded especially the financial statements can be downloaded as spreadsheet format so that it can be easily used for further analysis (AICPA. 2012, p.1). The information will also be available in multiple languages to meet the purpose of mass target audiences. The professional users of financial statements of business like the security analysts can analyze the company’s financial information by comparing with other competitors very easily. This will be assist by getting automating filling of business information which can be easily compared with the previous financial figures. Again this helps analysts to increase speed along with high level of accuracy of data. The XBRL platform also provides the relevant definition of each reporting concepts and the relationship among various financial parameters and reporting concepts. XBRL facilitates the preparers of financial information of the companies to utilize freely accessible software to tag quarterly and annual financial information within taxonomy. This information is accomplished in an Instance Document that can be easily accessible by the target audiences. This information can be electronically exchanged and also can be validated in computers and also can be readable by the users from any part of the world. XBRL has published guideline for the users in its websites to help the preparers of financial statements (FFIEC, 2006, p.2). What information is required to be provided in XBRL? Requirement of information XBRL has been revised but there is no major change in the basic format of disclosed information in the periodic report or registration statement for new XBRL requirement. One minor change is that the companies have to provide financial statements along with the statement schedule and footnotes. The companies do not need to provide information about executive compensation and statistical disclosure of financial performance in a specific financial year. The companies must have to provide quarterly earnings reports, transition reports and annual reports. XBRL wants to extend the contents of Form 8K which will be revised and updated version of the previous financial statements of the companies duly filled with only SEC. XBRL also needs registration statement of limited security act which will update information about change of price range at the time submitting quarterly or annual financial repor t by the companies. Previously the companies need to provide amended at each time of filling in XBRL platform. For merger and acquisition of business registered with XBRL, it needs the detailed information of revised financial structure of the company and details of the acquisition value. XBRL data need registration statement of securities act which must include financial statements like Form S1 and Form S3. This incorporates the financial information provided by the company (SEC, 2009, p.23). What are the perceived benefits of XBRL? Are there any risks and/or drawbacks? XBRL is perceived to be beneficial for both the preparers and the users of financial statements. Financial analysts, regulatory bodies and investors gain more efficient and faster access financial data. This information

Construction of Gender in Social Media Essay Example | Topics and Well Written Essays - 1750 words

Construction of Gender in Social Media - Essay Example This essay stresses that extensive research has been conducted in the past to demonstrate the correlation between gender and media. Some have included studies on different types of media like movies, cartoons, music, and games. There are various methods used in studying the kind of language used by different genders on the social media that include; content analysis and discourse analysis. This paper declares that Herring attempts to bring ideas on computer-mediated discourse as a way to show that the study of the language used in social media is of great concern. Being that most social media sites are modern, Herring acknowledges that human-human communication via computer networks is a recent thing. In her ideas, she focuses on computer-mediated language and argues that is less correct, coherent and complex. Also, she states that the language that is used on social media differs according to the cultural and social context. A careful study of this computer-mediated discourse shows that language use can reveal the identity of the user whether he is educated or not, while he is trying to mask himself. Moreover, on media, especially social media the age of user can be revealed by the content of the message that the user post. Herring assumes that the identity of the gender in social media can be expected easily by the stereotypical behaviors that are attached to each ge nder. In addition to the above studies, statistics of how men and women have been using Twitter and Instagram also holds.

Personality profile Essay Example | Topics and Well Written Essays - 1750 words - 1

Personality profile - Essay Example Personality and especially that of a personal profile is a very wide. Wide because it touches all the relations to social, economic and political phenomenon that defines everybody’s way of conduct. For the purpose of this case, I will particularly center my personality focus on my career at the present and in the future and shade some light on who I am. A number of tests are also very instrument in the whole evaluation process and I don’t hesitate into taking any that ensures complete understanding of myself is done in a very competed and efficient way. There are a number of tests that are used in self discovery. As the methods differ according to the angle of approach of what you want to figure out, I decided to take a test a Big five test. This test mostly centralizes its analysis on 5 major areas that define and model a complete human. As per the test, my emotional stability score was high above average at 74% percentile. My ability to remain as calm as possible even when am tensed is something my family can attest of. This has been my feature since when I started understanding things around me. I will not go on tearing books because I have scored low in a physical science class or go throwing things around because simply things have not been as I wanted them to be at home. I hold and have control of my emotions. This has been very instrumental in my relationships with people whom have had a chance to be close to me. This though does not imply that you go on stepping on my foot intentionally and unapologetically. In that case I will squarely handle you as the law demands. My inquisitiveness nature, which scored a 84% percentile, amazes me personally. Severally I have heard my mother say that she has never seen an inquisitive child like. When it comes to curiosity, I do not bother whether it kills the cat or not. I will ask anything as long as I have no clue of what actually it is. For clarity, my enquiries have

Self introduction Essay Example for Free

Self introduction Essay Everyone has his characters to lead him to success. In other words, characters such as cheerful are unique and these are the factors to make them achieving their goal. In my case, I am stubborn to do anything, including my study even playing basketball. In my secondary school life, my teacher told me that I was headstrong and enlarged the unhappiness to make my emotion in trouble. I just realize what he told me before when I faced my HKAL exam but I find that this character can guide me to reach my goal. To get in University, I spent so much time on it and I encounter many problems and failures, especially in English. However, obstinacy helps me to tackle with the problems and finally I achieve my aim. I kept spending over 10 hours every day around a year to prepare my HKAL exam when I was form 7 student. I expected I can get a good result in the exam but unfortunately I was fail in my UE subject. This made me to be disappointed and helpless because the HKAL exam was replaced by the DSE exam. It means that there are no second chances for HKAL candidates to retake the exam and they have to seek other ways to continue their studies. Without any option, associate degree is my only way to reach my goal and I planned to spend a year to obtain a degree offer. Finally, the dream comes true and I can major in my favourite subject. Obstinacy causes me to keep chasing my goal even I faced many problems and failures. Sometime it motivates a person to keep moving on and achieve success. However, stubborn character makes my emotion in trouble duo to the enlargement of the sadness. I always recall the unhappiness and enlarge it by my imagination. In fact the issues may not be that negative as I think and I am not willing to seek any help. My mental health is suffered by this character and I have to learn to deal with it. Over insisting on my point also is one of my drawbacks. Sometimes when I discuss or work with others to make a consensus, I take a firm stand on my view and do not want to consider the others’ ideas. Thus the teamwork and morale are damaged by the conflicts Even I am suffered by the obstinate character, it practices me to be tough to cope with problems. It also benefits my future career in education. I can share my experience about how to face the failures to encourage students to  pursue their goal. Also obstinacy can help me to tackle with the problems as I faced before. Obstinacy is not just a negative impact for a person. For me, it also motivates me to move on and helps me to reach my goal.

TRANSACTIONAL LEADERSHIP STYLE ANALYSIS

TRANSACTIONAL LEADERSHIP STYLE ANALYSIS Management is doing things right; leadership is doing the right thing Peter F. Drucker A leader is a person who guides others toward a common goal, showing the way by example, and creating an environment in which other team members feel actively involved in the entire process. Leadership remains a very important factor to successful organizations. Ensuring that effective leaders are selected, trained and developed is of significance importance to todays organizations. Three major types of organizational leaderships have been presented throughout the years; transactional leadership, transformational leadership, and charismatic leadership. Each type of leadership contains a certain number of attributes which distinguishes it from the others, however many theories converge into the position that each type can be used separately or in conjunction with the others. In transformational leadership the leaders motivate their followers to perform beyond expectations by fostering a climate of trust and by creating and representing an inspiring vision of the future. In charismatic leadership, leaders differ from others by their ability to foster an impression that they and their mission are extraordinary. As such, individuals choose to follow such leaders in management settings not only because of formal authority but out of perceptions of extraordinariness. However in some extent transformational and charismatic leadership are similar and compatible. On the other hand transactional leadership is complementary to the other two types of leadership and is based on an exchange process in which the leader provides rewards in return for the followers effort and performance. In this paper we are going to define what transactional leadership is and then we are going to present the attributed behaviours that transactional leaders have and how these behaviours affect the organizational identification, the organizational commitment, trust and organizational citizenship behaviours of the followers. TRANSACTIONAL LEADERSHIP: All research and studies that have been conducted throughout the years about transactional leadership have accepted the definition given by Bass (1985) that transactional leaders clarify for their followers the followers responsibilities, the expectations the leaders have, the tasks that must be accomplished and the benefits to the self-interests of the followers for compliance. Transactional leaders usually operate within the boundaries of the existing system, emphasize process rather than substance as means of control and are effective in stable and predictable environments. The primary factors of transactional leadership model include contingent reward, management-by-exception and laissez-faire. The leaders, who engage in transactional behaviours, focus mainly on low order construct such as broad performance goals due to the absence of experience which is required in order to focus on higher level organizational visions. In cases when the leaders confront these kinds of situations, they engage in strategic processes so as to find a novel way to encourage their subordinates to work towards that vision. However, in most cases they emphasize on specific goals and performance outcomes such as increase in team productivity and establishment of effective working relationships within the groups. Additionally, transactional leaders expect their followers to have attributes such as commitment to goals, expectancy of goal attainment, expectancy of rewards and need for role clarity. In order to achieve the highest subordinate performance, these leaders use rewards and punishments as tools. For a given performance failure, transactional leaders are likely to make an attribution to lack of goals or lack of expectations of a reward from the side of the follower and therefore they respond with goal setting, instruction and training, work assignment and reward or punishment. Finally, transactional leaders focus on environmental conditions in which they are able to interact with the followers to increase motivation through goal setting, increase action-to-action and outcome-to-outcome expectancies, and influence follower skills and abilities through training. Such conditions may include increasing resources, technology, social support and equipment. However, it is very important to determine whether all the above attributes that transactional leaders possess are adequate enough to affect the followers and increase their performance. EVALUATION OF TRANSACTIONAL LEADERSHIP: There are two ways for an employee to determine if he/she has been treated fairly in his/her job; distributive justice which is related to the fairness of the outcome an employee receives and procedural justice which is related to the fairness of the procedures used to determine those outcomes. Transactional leaders are more likely to motivate and persuade the employees who are concerned about the fairness of the outcome because their relationship with their leaders is based on the rewards they receive in exchange for their efforts. Since one of the main attributes of the transactional leader is to make rewards contingent on performance and specify the outcomes that the individual can expect in exchange for good performance, job satisfaction will be increased when these conditions will be satisfied. On the other hand in environments where procedural justice is the main way to determine the fairness of treatment to subordinates, the leader-employee relationship is outside the economic contract. In that case interpersonally fair treatment is very crucial. However, as we mentioned earlier transactional leaders are based on the exchange procedures to motivate their employees and less on interpersonal relationships. Therefore, in these cases transactional leadership might have no positive effect on job satisfaction. Additionally, transactional leadership directly affects the organizational commitment of the employees. Despite the fact that emotional attachment is the major characteristic of organizational commitment many subordinates consider organizational commitment an important instrument to obtain rewards and recognition. Therefore, leaders who use economic exchanges to appraise good performance are more likely to increase the commitment of their employees. On the other hand transactional leadership does not affect the relationship of trust between the leader and the subordinates. As we mentioned transactional leaders emphasize on specific goals and performance outcomes by requesting from their employees commitment to goals and expectancy of goal attainment. The feedback that they provide to their subordinates for their performance is either a reward or a punishment. This kind of interaction does not affect the feeling of trust from the side of the employees. This can be enhanced by the fact that transactional leaders focus on low order constructs such as broad performance goals and not on organizational visions which require the trust of the subordinates to successfully achieve these visions. Finally, under certain conditions transactional leadership can play an important role in the organizational identification which affects the effectiveness of the company, increases the organizational citizenship behaviours and reduces turnover. As organizational identification we define the perception of belongingness to an organization, of which the person is a member. Since transactional leaders provide the employees with useful information about their roles in the organization and about what is expected of them in their work, they help them to understand what the organization stands for and what it is like to be a typical member of it. However, the effectiveness of this type of leadership will also depend on the subordinates identity level. In cases where the employees are characterized by individual identities, transactional exchanges such as performance evaluations through rewards and punishments will overemphasize the individual contributions against the organizational goals an d therefore will not increase the organizational identification. Therefore, transactional leadership will only have an effect on employees who think and behave in ways that emphasize collaboration with the others. Additionally, despite the fact that transactional leaders provide clarity, direction and sense of security to their employees they are not able to convince employees who experience feelings of stress and anxiety to establish a strong connection with the organizational collective. This can be explained by the fact that transactional leaders do not use inspiration and mentoring to heighten the followers sense of belongingness. IMPLEMENTATION OF TRANSACTIONAL LEADERSHIP IN THE ORGANIZATIONS: According to the previous paragraphs, transactional leadership is the type of leadership in which the leaders emphasize in the clarification of roles and task requirements and provide followers with material or psychological rewards contingent on the fulfilment of contractual obligations. In order for the managers to apply this type of leadership in their organizations first they must discuss with their followers what is required and clarify how these outcomes are to be achieved and the reward they will receive in exchange for their satisfactory effort and performance. This can be done by clearly defining the job descriptions of each employee, and the rules regarding work duties and then by using performance appraisals. Therefore, when the leader assigns work to its employee, it is the responsibility of the employee to see that the assigned task is finished on time. If the assigned task is not completed on time or does not have the optimum result then the manager will have the right to punish his/her employee for the failure. But if they accomplish the task in time then the followers will receive the rewards for successfully completing the task. Furthermore, the managers must provide rewards in cases where the followers exceed the requested expectations. Through this policy the transactional leader can increase the job satisfaction and the expected performance of his/her employees. PERSONAL OPINION: As concerns my view I believe that transactional leadership can be potentially applicable and effective only in certain organizational situations. The conditions which favour the emergence of transactional leadership are characterized by stability. In stable predictable environments, organizations tend to be strictly controlled and formalized. Such organizations favour the elaboration of certain rules and regulations and determine specified performance measurement systems and hierarchical distribution. In these environments transactional leaders can emerge and become effective by emphasizing on specific goals, processes and performance outcomes. However, there are conditions that require a leader with characteristics more than those of the transactional leader. In cases when tasks are not analyzable, standard operating procedures are not helpful, and progress cannot be easily measured, employees are likely to be frustrated and discouraged, and transactional leadership might not be applicable. The only way for a leader to motivate its members under such conditions is to infuse their tasks with an ideological meaning and purpose. Additionally, as mentioned in the previous paragraphs transactional leaders do not focus on organizational visions but they stick on the accomplishment of specific goals. Therefore, in situations where the conditions dynamically change it is likely to be difficult for them to provide a feasible solution. For example in cases of crisis where performance goals cannot be easily specified and where leaders cannot link rewards to individual performance, employees tend to follow the person who has a vision, and novel ideas. In that case the leader must be able to establish relationships of trust and respect with its employees in order to inspire them and convince them that he/she is capable of providing inspiring strategic and organizational goals for the future. As a conclusion I believe that a leader must combine the characteristics of transactional leadership with the characteristics which are applied in the other two types of leadership; charismatic and transformational. Therefore, he/she must be able to recognize the conditions that emerge in each situation and try to implement the right type of leadership in this situation so as to proceed with the optimal solution.