Architecture - Avant Garde Architectural Theory Essay

Architecture - Avant Garde Architectural Theory - Essay Example In the beginning of 1922, the Viennese Hungarian Activists were gaining victory. After banishing from Hungary they got together in Vienna. Earlier this year, some of them started to get cut off from Kassak and Ma, making their own groups. In impact of Russian Avant garde was the main cause for the Hungarian Activists to break from Dada and join International Constructivism. The Activist "artists and writers" were the main groups forming the Hungarian Avant garde during that time (Botar, 1993). Brutalism was a movement in architecture which flourished in the 1960s and 1970s. Pioneered in continental Europe by Le Corbusier, its main protagonists in Britain were the husband and wife team of Peter and Alison Smithson. The Smithsons were determined to preserve the best aspects of the heroic Modernism of Ludwig Mies Van Der Rohe and other early pioneers, and to save British Modernism from what they considered creeping whimsies. The term itself (often credited to the critic Reynar Banham) is perhaps unfortunate- suggesting as it does a type of building which is ugly and unfriendly, and its association with much of Britain's welfare state architecture has not helped the movement's reputation, at least in the eyes of the public (The New Architecture, 1955). Also in the research paper, one building and one piece of text will be analysed. The building to be analysed is the Hunstanton school, by Alison and Peter Smithson in Norfolk, Britain and the piece of text to be analysed is "Banham, Peter Rayner 1955-'The New Brutalism' from architecture review." After the Second World War, British Modernists were increasingly sought after by the authorities who wanted to rebuild a physically shattered country and enact social change through the construction of a cradle-to-grave welfare state. But the architecture of the early welfare state avoided the stringent Modernism advocated by the pre-war pioneers in CIAM, opting instead to ape the gentle style of Sweden's long established social architecture. The apotheosis of this 'humanist' Modernism came in 1951, with the Festival of Britain, centred on the South Bank in London. (The New Architecture, 1955) For Peter and Alison Smithson, modernism was not just that. They demanded a return to a more rigid, formal architecture and put their ideas to work with their Secondary School in Hunstanton, Norfolk, completed in 1954. At Hunstanton, the Smithsons made a virtue of the construction process of the building: structural and service elements were left exposed and the austere steel and glass frame gave the building a skeletal appearance. This "truth to materials" approach was anti-aesthetic, but, the Smithsons believed, more honest and true to Modernism's basic principles. Reynar Banham dubbed the school 'the New Brutalism', a movement which aimed, in his words, to "make the whole conception of the building plain and comprehensible. No mystery, no romanticism, no obscurities about function and circulation." In France, Le Corbusier was also experimenting with new ways of using the Modernists' favourite material, concrete. His "breton brut" (literally, "raw concrete") technique characterised his Unite d'Habitation in Marseilles: a giant housing block with shops and other

Exhibition Essay Example for Free

Exhibition Essay Introduction A good exhibition programme will sell itself. The money spent on marketing would be better spent on the exhibition themselves In the business environment, there is a lot of competition that every business faces in its day to day operations. This means that if a business cannot keep up with the competition or beat its competitors then there is a high likelihood of it collapsing, something that will highly cost the investors. Therefore, every business must ensure that it is able to meet its main objective which in many cases is to make and maximize profits through high sales. To achieve higher or increased sales, business investors can apply various strategies of winning customers and overcoming the stiff competition in the business environment. For a business to be able to accomplish higher or increase in sales and obtain more customers who will in turn result into higher profits for the business, the investors can apply marketing strategy as a form of making their products known to customers which is may be a bit costly t the business since it will have to incur various expenses. On the other hand, a business can opt for exhibition as a form of selling its products to its customers. Exhibition can simply be defined as a presentation and a display of various items that have been selected to attract customers and induce sales. Exhibition Programme as a Marketing tool An exhibition program is the strategy put in place by a business of presenting and displaying a selection of various products of a business for customers to purchase and to attract new customers. Having a good exhibition programme in a business will sell itself to customers and will help increase the sales of the business. This means that the money used by investors in areas such as marketing strategies can be spent on exhibition so that the business can achieve more sales and hence more profits for the business. Exhibitions also know as trade fairs, expos or even trade shows can help achieve various results for a business as will be discussed here. In many occasions, the exhibitions are in most cases organized by various interested parties so that various organizations in a certain specific industry or who have a specific interest can showcase and give a demonstration of the various latest products, study activities, and even services of competitors and also to have a look at the current trends in the business industry and the opportunities that may be available for the business to venture in. There are some exhibitions which are always open to the public while there are others which can only be attended by various company representatives who are members of that trade and also the members of the press for coverage of the exhibition (Siskind, 2005). Through the years exhibitions have been identified as one of the most effective and efficient tool that is powerful and effective for doing business. An exhibition involves the business investors being able to meet the customers face-to-face and hence create a great target opportunity for the business to achieve the various trade objectives that it has. Exhibitions are known to be one of the most cost effective for of reaching out to the customers since the business investor is able to reach the customers at one time and in one place that does not involve moving the location. Therefore, it is notable that exhibitions have various advantages for a business if a good exhibition programme is created and implemented by the business investor (TileagÄÆ', Cosmescu, 2012). Advantages of Exhibition Exhibition as a means of trade for a business has various advantages to any form of business if created and implemented in a good way as compared to marketing strategies. Discussed below are the advantages that a business will derive from a good exhibition programme implemented by an investor: Customer contact In exhibitions, the business investors have the opportunity of meeting the customers face-to-face in one time and in one place. This means that the trade shows or exhibition provides a very excellent and conducive environment for the business investors to initiate contacts with customers who are new to the business. This helps the business investor to be able to develop new trade leads for the products of the business since the investor is able to answer any questions that the new customers may have concerning the products that the business is offering (Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft, 2010). The business has the first hand opportunity of giving detailed information to the new customers about their products that are under exhibition and in turn this will help in creating a new customer base for the business. In addition to the new customers whom the business investor has the opportunity to win over for the business and creating new customer base, the business investor is also able to renew its old contacts with the valued clients of the company or business firm. There are times when businesses lose their old clients due to various reasons. Through a good exhibition programme, the business investor is bale to renew the lost contacts with its previous customers and also to inform the old customers of the new products that the company may be offering in addition to the improvements that the business has made on the previous products that it was offering (Frain, 1999). Opportunity to create an Image for the Business Through exhibitions, the business investor is able to meet new and old customers some of who may not e familiar with the business. The contact that the business investor has with the customers offers an opportunity for the investor to create and improve the image of the business towards the customers. Customers who had a bad perception about the business will be able to have firsthand experience of knowing more about the business and the products of the investors and get clear understanding of how the business operates and what products the company is offering to its clients (Johnston, Beaton, 1998). This means that, not only will the company be able to win ore customers but it will be able to give firsthand information to the customers which will help in improving the image of the business. A good image for the business means that customers will want to associate with the business; hence those customers who visit the exhibition will also inform other people about the business. This will act as a way of advertising the business through word of mouth from those customers who had the firsthand experience with the business at the exhibition. Therefore, it is quite notable that exhibitions not only bring new business contacts but also helps to strengthen and maybe restore the image of the business which is important for every business to succeed. Product and service launch platforms Many businesses always face the challenge of launching their products and services to the market. Launching of a new product or service by a company can be very challenging to any business and can also be costly in terms of advertisements as a form of marketing for the new products and services. Many platforms that business investors can use to launch their new products or services are always costly and at times may not be effective in reaching out to as many customers as possible. To overcome this challenge that is involved in the launching of new products or services to the market by business investors, exhibitions offer a much better platform for the business investor to launch their products or services. Exhibitions in many cases involve live presentations and various demonstrations of the products or services of the company to the customers. This means that the products or the services are able to â€Å"speak† for themselves and influence the customers to make purchases or even obtain the services even if they were not prepared to do so in the first place. When customers are able to see for themselves the use of a product or the importance of a product at first hand, they tend to have the urge to try out the product or service so that they can find out if whatever they saw during the live presentations and demonstrations are actually the results that they can obtain from using the particular product or service which has been launched into the market. This means that the process of selling the new products or services is accelerated (Frain, 1999). When the customers are influenced to purchase the new products or services that have been launched at the exhibition trough live presentations and demonstrations, the sales of the products or services are likely to increase, and this will mean that new sales will be generated for the company at a quicker rate than through marketing. Launching of a new product or service through live presentations or demonstrations at the exhibitions means that the company will not incur a lot of costs that are always involved in the launching of new products or services (Johnston, Beaton, 1998). Marketing communications In the exhibitions or trade fairs, there is always a lot of focus that is always put on the company and the products r services that the company is offering. Many exhibitions involve the media and hence the attention of the media is always on the company and the products or services of the company. This means that the business investor has an opportunity of focusing his/her public relations efforts on raising the profile of the company and that of the products or services of the company. This will also help in improving the image of the company. Since the focus of the media attention is on the company and the products or the services that the company s offering, there is an opportunity for the company to advertise itself without incurring any extra cost on advertisement of the company’s products or services.   The exhibition offers a platform for improvement of the company’s public relations since the company comes into closer contact with the public than it could do through areas such as advertisements. This will also help in improving the image of the company and the image of the products of the company by building trust and good relations with the customers who have visited the exhibition. Therefore, exhibitions will not only help in developing great public relations, building company’s image but also will help in opening new markets for the company (Frain, 1999). A high return/expense ratio Every business investor has one aim in business which they strive to accomplish through every operation that the business undertakes. The main objective for any business investor in a business environment is to make and maximize profits. For the business to obtain profits it must incur costs that are involved in the running of the business. Costs in business may be in form of advertisements, production and any other operational costs for the company. Higher profits and maximization of profits can only be achieved by a business if the business ensures that the costs that it incurs are less and do not exceed their sales. To achieve this, a company must ensure that it employs strategies that will help in minimizing costs involved in its operation while at the same time maximizing its sales for higher profits. The returns must always be higher while the expenses must always be lower in any successful business. This means that a business must always be able to obtain high returns from its sales when compared to the expense that the business has incurred in its operations. Exhibitions help businesses in achieving this objective of higher returns compared to the expenses incurred. The expenses that a business will incur in its operations when conducting exhibitions is less when compared to other forms of marketing such as advertisements. Exhibitions also create an opportunity for higher sales for the business since the company is able to attract more customers through close customer contact, live presentations and demonstrations. Since exhibitions are conducted in one time and in one place, any costs involved such as transportation costs are minimised, customers are able to find the products of the company in one place without having to move from one place to another (Johnston, Beaton, 1998). This means that exhibitions have a higher return/expense ratio, something which every business always strive to achieve. The higher return/expense ratio is as a result of the following reasons: Many customers or attendees who come to the exhibitions always arrive with a particular agenda or a need which they seek to accomplish at the exhibition. This means that the customers who arrive at the exhibition will not cause the business to incur more expenses in attracting the customers except for what has already been incurred to prepare for the exhibition. In the exhibitions, the business investors do not require to make any sales calls to close the deals with the customers since most of the people who attend have their agenda already set. This means that the business will not incur any extra cost involved n making sales calls since the live presentations and the demonstrations of the company’s products or service are enough to lead the customers to purchase the products or services of the company. Compared to product or services sales calls which are quite costly, the exhibition leads do not require a lot of expense to accomplish or close a deal. Field sales require sales calls to be made by the company but in the exhibitions on the demonstrations and live presentations are enough. This means that exhibitions are much cheaper in helping the business to achieve its main objective of maximizing profits and minimizing expense hence higher returns/expense ratio which is good for the business. Exhibition provides an avenue for the exchange of information between the exhibition attendees and the companies that are displaying their products or services at the exhibition. At the exhibition, the business investor has the opportunity to pass information to the customers about the products or services that the company is offering since the investor comes into face-to-face contact with the new and old customers. These customers will in turn act as a tool of advertising the products and services of the company to those other potential customers who never went to the exhibition. The customers help in advertising the company’s products and services through word of mouth. This helps the company to reach more potential customers without incurring extra costs of advertisement. Therefore, exhibitions help the company to achieve higher return/expense ratio which will in turn mean the company will be able to maximize profits (Frain, 1999). Business-to-Business trading Exhibitions also play an important role in a business if a good exhibition programme is created and implemented by a business. Through exhibition, a company is able to meet with other business investors. This will enable the business to exchange business ideas and information which might be helpful to the running of the business. Exhibitions help the investor to identify and establish new joint ventures and projects by other business investors which may result in partnership hence helping to expand the business. This is because, at the exhibitions, the business investor may meet other business investors who share the same business ideas and beliefs which then could translate into new ventures for the business (Ellis, 2010). New Recruitment There are some many people who attend exhibitions some of who are potential business agents, distributors or even employees for the business. Through the opportunity of face-to-face interaction between the business investor and the exhibition attendees, the business investor has the opportunity of identifying and recruiting new business agents, distributors and even staffs for the business. The business investor does not incur any extra cost in this activity since they are able to meet the potential agents, distributors and even staffs face-to-face without having to locate them. This also helps in saving time in terms of searching for new agents, distributors or even employees (Ellis, 2010). Easy Market Research and Information Gathering When a business investor involves in exhibitions, they have the opportunity of meeting the customers face-to-face. The business investor through live presentations and demonstrations of the products or services of the company is able to obtain an immediate feedback from the new customers or the old customers on the various products or services that the company offers. This can be done through free samples and the live presentations and demonstrations. Since there is face-to-face contact, the customers are able to provide an immediate feedback about the product or the service (Morley, Lees, 2009). The company can use these feedbacks to improve on its products or services or simply to maintain the quality depending on the feedback they obtain. The company does not have to wait for too long to obtain customer feedback. The feedback obtained by the company at an exhibition can be used immediately by the company to help it achieve more results for its products or services. In addition, through the feedback the company is able to obtain at an exhibition, the company is able to understand the needs of the customers and in turn react immediately to those needs than the competitors in the same market (Huang, Lund, 2009). Focusing on the needs of the customers is crucial to a business and also helps the business to overcome competition and hence immediate feedback through the interaction at the exhibition, helps the business to keep its focus on the actual needs of the customers. The exhibitions also helps in understanding the strengths and weakness of the competitors since the research results and feedback obtained during the exhibition, can help the business in knowing what areas of business it can improve on to fight off competition. Exhibition helps the business to understand how competitors react to the needs of customers and also to learn the various changes that are taking place within the industry of the business. Research and immediate customer feedback obtained by the company during the exhibition helps the company to stay ahead of the competitors through product or services advancement and the use of new technology. The graph below illustrates the effectiveness of various channels of marketing in the exchange and gathering of information in any business environment: From the Figure 1 above, it can be noted that exhibitions and Personal sales share the same percentage in terms of exchange and gathering of information for the business when engaging customers and other potential business partners. This is due to the reason that, under exhibitions and personal sales, there is close contact with the customer hence the higher chances of getting information in an easy and quicker way. Convenience Marketing requires large sums of money to conduct in a business. This means that the business will not be able to achieve higher profits. On the other hand, in an exhibition, the business needs only to hire a stand where it will display its products and services. This is quite a convenience for the company since the company will not have to spend a lot of money while at the same time the impact of the exhibition will be greater than that experienced with marketing such as advertisement. For those business investors who are not sure of the amount of return on investment they will achieve when first attending an exhibition, this is a very convenient way o introduce products or services to the public at a cheaper cost (Solberg, 2013). Flexibility Every business seeks a way of undertaking its operations while at the same time having the opportunity to change whenever necessary and still achieve its main objective of higher profits. Exhibitions offer an opportunity to be flexible since the business investor has the ability and freedom to customize his/her exhibits for each exhibition that they have to attend. This means that the business investor has the opportunity to experiment on matters such as size and also has the opportunity to configure their exhibits to see and find out what works best for the schedule of exhibitions that the company has to attend in its quest to make profits and expand its markets. Cost effectiveness Exhibitions are quite cost effective to any business especially through the hiring of the exhibition stand. It is also cost effective since exhibitions provide extra options whereby, the business investor is able to stretch the budget for the exhibition to include many other new options that the business investor may not have been able to afford. These may include issues such as dramatic lighting, brochure racks, furniture and even extra large formatted graphics among others which can be added to create a greater impact for the business exhibition at no extra cost hence making exhibitions a lot cheaper than marketing strategies such as advertisement (Raluca, Cristina, 2008). The graph below helps to demonstrate the effectiveness of exhibition as a method of promoting the products or services of a company when compared to the other channels or strategies such as direct marketing, Print advertising, Public relations, and the internet: From the Figure 2 above, Series 1 represents the Benefits of Products and Services when the various strategies are applied by a business in selling of its products and services. The above Figure 2 demonstrates that a good exhibition programme is quite effective in helping the business to benefit from its products and services since it is able to realize more sales when compared to the other channels of product or service marketing. Series 2 in Figure 1 above represents the impact of the various channels on the building of public relationships with the customers and other potential customers or business partners. From the graph, it can be noted that exhibitions gives a higher percentage when it comes to issue of building public relationship with the customers and potential business partners. This is due to the reason that, under exhibition, the business investor is in close contact with the customers and the potential business partners hence a greater advantage in building public relationship that is stronger (Solberg, 2013). The internet is the poor performer in terms of benefits of the products and services of the company since some aspects such as customer contact is not available. Therefore, it can be said that exhibition, as a mode of product and services marketing has a greater impact in terms of achieving the main objective of every business of maximizing profits and also creating and maintaining great public relationship with customers and the potential investors. The other advantage that is derived from exhibitions is that the business investor has the opportunity to observe and evaluate the products of the competitors of the business. This will enable the business investor to know the strengths and weaknesses of the competitors in terms of the products that they are offering to the customers. Knowing the products or services that the competitors of the business are offering gives the business an added advantage since the investor is able to know what changes to make on their product or services so that they are superior to the products of the competitors (Mei-Chin, Sui-Ming, 2013). Having superior products or services to those of the competitors will mean that the business is capable of overcoming the competition in the market. Problems Associated with Exhibitions Even though exhibitions may be the best form of business promotion for products and services, there are various challenges or problems that business investors will be faced with in the process of participating in exhibitions or trade shows. Some of those problems are such as increase in costs of construction and exhibits, personnel travelling, boarding and lodging fees which add to the cost of conducting the exhibitions (Honess, 1997). In addition, the choice of which exhibitions to participate in, how much to be spent on every exhibition, and ways of building exhibits that will be attractive to customers are some of the other challenges that are faced by business investors who engage in business exhibitions to sell and promote their products and services. Ways of overcoming challenges involved in Exhibitions There are some considerations and issues that a business investor will need to put in mind so that they can engage in a successful exhibition. In addition, to achieve the above advantages for the business through exhibitions, business investors need to plan and create an exhibition programme that is good and capable of achieving the above advantages and bring high returns for the business (White, 2013). The following are some of the considerations and objectives that a business investor will need to set when engaging in exhibition as a form of promoting the products or services of the company to achieve maximum results: Overall purpose of participation Every business encounter such as involvement and participation in exhibitions requires that a business investor must have an objective they want to achieve through the exhibition. There must be a goal to be accomplished at the end of the exhibition and without setting out the objective or purpose of participation, then success in an exhibition will not be achieved ( Thomas, 1995). Creating actual Sales Business investors who participate in exhibitions must ensure that there are actual sales made during the exhibition. This should be the main objective of participating in an exhibition since more sales translates into more profits for the business. There is no business that wants to incur costs and realize no sales. Therefore, the exhibition must help to realize actual sales for the business for it to be considered successful and beneficial. Identifying potential customers For a successful exhibition, a business investor must have an objective of identifying and obtaining potential new customers for the business and improving on the relations with the older customers. This ensures the business of an added market and creating a new market for the products and services of the company. In addition, the business investor must be able to obtain sales leads for the business. This will enable the business to make sales without making sales calls which are costly. Gathering Competitive Intelligence For a successful exhibition, the business investor must ensure that they are able to obtain competitive intelligence that will give them an added advantage over the competitors. Every business investor who attends an exhibition must be able to information that is relevant for the business and which can help the business to better its performance and achieve higher profits (Havaldar, 2005). Target audience to be reached There are different types of people who attend the exhibitions. For success of the business in an exhibition and to be able o achieve maximum results from the exhibition, the business investor must be able the audience that they want to reach out to with their products and services. Identifying the suitable and targeted audience makes it easy for the business investor to sell their products and services to the targeted market since the products and services will have been made to suit that particular targeted audience. Therefore, based on the various specific objectives that a business investor has laid down for the business, he/she is able to make a decision on which exhibitions to attend that will bring maximum results for the business and at a cheaper cost (Thomas, 1995). Conclusion There are many forms of business promotion that an investor or companies can apply to promote their products or service and achieve results. Businesses have a main aim and objective of maximizing profits at the lowest costs possible. Some of the methods of product or service promotion are costly and the results achieved may not be impressive. Therefore, compared to the other forms of business product or service promotion, exhibition comes out as one of the most effective tool of marketing products or services of a company. Exhibitions provide a cheaper avenue of promoting a business while at the same time availing so many opportunities to the business which are useful in helping the business to achieve maximum profits. Therefore, exhibition can be said to be one of the most effective form of product or services promotion for any business due to the various advantages that the business can achieve at lower costs. References Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft. (2010). Exhibition Market   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Latin America 2011/2012: Trade Shows in Latin America: New Opportunities for   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   International Exhibitors. Stuttgart: local global GmbH. Ellis, N. (2010). Business-to-business marketing: Relationships, networks and strategies. Oxford: Oxford University Press. Frain, J. (1999). Introduction to marketing. London: International Thomson Business. Havaldar, K. K. (2005). Industrial marketing: Text and cases. New Delhi: Tata McGraw-Hill. Honess, S. (1997). Marketing for construction firms. London: Thomas Telford. Huang, B., Lund, D. W. (2009). Influence of the Yiwu Fair on the development of business travel and the local economy. Global Business Organizational Excellence, 28(6),   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   53-63. Johnston, S., Beaton, H. (1998). Foundations of international marketing. London:   Ã‚  Ã‚  Ã‚  Ã‚   International Thomson Business. Mei-Chin, C., Sui-Ming, C. (2013). Effective Marketing Strategies to Attract Business   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Visitors at Trade Shows. International Journal Of Business Management, 8(24),   Ã‚   64-72. doi:10.5539/ijbm.v8n24p64 Morley, J., Lees, S. (2009). The brighter marketing bible: For small businesses. England?:   Ã‚  Ã‚  Ã‚   Lean Marketing Press. Raluca, C., Cristina, D. (2008). Measuring The Efficiency Of The Prospecting Activity.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Annals Of The University Of Oradea, Economic Science Series, 17(4), 796-801. Siskind, B. (2005). Powerful exhibit marketing: The complete guide to successful trade   Ã‚   shows, conferences and consumer shows. Mississauga, Ont: J. Wiley Sons Canada. Solberg, S. K. (2013). Exhibit marketing and trade show intelligence: Successful boothmanship and booth design. Berlin: Springer. Thomas, M. J. (1995). Gower handbook of marketing. Aldershot, Hampshire, England:    Gower. TileagÄÆ', C., Cosmescu, I. (2012). Realities And Perspectives Of Business Tourism On A   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Global Scale. Annals Of The University Of Oradea,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Economic Science Series, 21(1),   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   432-438. White, D. (2013). Get set for your first exhibition. Fmcg, 19(2), 49.

Effects of Vitamin C on Chemotherapy Outcome | Claim Review

Effects of Vitamin C on Chemotherapy Outcome | Claim Review Media Claim on ‘Vitamin C’ gives chemotherapy a boost’ The headline ‘Vitamin C’ gives chemotherapy a boost’ suggested by a US scientist was a misleading and inaccurate statement as the study was looking specific at late stage ovarian cancer. From the study, scientists did not find high dosage of vitamin C help with cancer survival nor reducing the risk of cancer (Ma and Chapman et al., 2014). Yet, the study did show that there was a slight chance of reducing minor chemotherapy side effect. Therefore, the study has been oversimplified and misinterprets results and statements which can lead to assumptions from general public misunderstanding this article resulting in toxicity of vitamin C when overdosed. Overdose of vitamin C can lead to other problems and health disease such as indigestion, diarrhea and iron poisoning which only occurs in people who have rare iron overload disorders – hemochromatosis (Zobel, 1976), lack of vitamin C in the diet can also cause scurvy (Naidu,2003). ‘Vitamin C’ gives chemotherapy a boost’ was published in BBC Health website on 9th February 2014, written by Helen Briggs and science editor. Comments were from Dr Jeanne Drisko, lead researcher Qi Chen and Dr Kat Arnet – science communications manager for Cancer Research UK. The claim is based on a study that was carried out by researchers from University of Kansas in the US and world cancer research fund (WCRF) and American Institute for cancer research (AICR). The article itself was published in the peer-reviewed journal, Science Translation Medicine. Cancer is a condition where specific cells in parts of the body grow and reproduce uncontrollably and forming tumours. Cancer cells can invade and destroy surrounding healthy tissue and organs (King and Rotter et al., 1992). Cancer may also spread to more distant parts of the body through the lymphatic system or bloodstream (Mendelsohn, 2008). Many factors have been identified which can increase risk of cancer such as tobacco use, dietary intake, certain infections, environmental radiation, lack of physical exercise, obesity and genetics which potentially can damage genes and causes mutation in cells (Kushi and Byers et al., 2006). Many researchers have found that there are over 200 different types of cancer cells (Schram and Ng, 2012). However, according to Jemal and Bray et al., 2011, many cancers can be prevented by living healthier life styles, one of the factors is reducing excess smoking which can preclude the risk of getting lungs cancer, plus eating plenty of fresh vegetable and fruits, and reducing the intake of meat and carbohydrates can prevent other health factors such as obesity. Ovarian cancer is where cancer cells are found in ovaries. However, the exact causes of cancer still remain unknown (Hunn and Rodriguez, 2012). Women who have had menopause and have not had any children would have a higher chance of developing ovarian cancer (Vo and Carney, 2007). However, ovarian cancer can affect all ages. There are three types of ovarian cancer – epithelial ovarian cancer; germ cell tumours and stromal tumours (Bandera and Era, 2005). The best and effective treatment for ovarian cancer are the combination of surgery and chemotherapy, all treatments are depending on the stages of cancer (Ehrlich and Teitelbaum et al., 2007). Vitamin C also known as ascorbic acid acts as an antioxidant; an oxidative stress; an enzyme cofactor for the biosynthesis, also most importantly vitamin C acts an electron donor for enzymes (Vobecky and Shapcott et al., 1975). Acting as an antioxidant prevents free radicals during oxidation reaction to form chain reactions in cells which can damage or kill cells. Instead, antioxidant interacts with those chain reactions by removing free radicals and inhibits other oxidation reactions in the cells, protecting against lip peroxidation, reducing nitrates and stimulating the immune system (Bender, 1993). Vitamin C has also shown to inhibit formation of carcinogens and protects DNA from mutagenic attack and most vitamin C is found in critic fruits (Combs, 2012). Furthermore, Ma and Chapman et al., 2014 stated that the study was looking if vitamin C could potentially be a cancer treatment and the study was mainly looking into women who are in their late stage ovarian cancer. BBC’s report on this study was miscellaneous as there were some bias comments towards the study, but BBC did include some accurate quotes from the study such as the sample size only 22 patients were participated which showed that the study was not reliable as the sample size was too small to prove whether vitamin C helped to kill cancer cells or increase survival rate (Park, 2013). Moreover, the title ‘Vitamin C’ gives chemotherapy a boost’ was misleading as the study found no supportive evidences that vitamin C can prevent cancer, only can inhibit some mechanisms and reduce the risk of cancer development (Ma and Chapman et al., 2014). However, the study did show that vitamin C may reduce side effects from treatment for women, yet, the sample s ize was too small which was unable to support the outcome. However, the expert from the study quoted that in order to find out if high-dose vitamin C has an effect on cancer cells, further studies and large clinical trials are needed to ensure safety and effectiveness (Ma and Chapman et al., 2014). Additionally, BBC may have been over analysed the press release from the University itself, as it claimed that ‘Researchers establish benefits of high-dose vitamin C for ovarian cancer patients’. This statement was supported via Park, 1985‘s research which stated that ‘vitamin c is involved in the mechanism of action of the intracellular oxidation state changes which is an identification of genes or protein synthesis.’. This suggested that vitamin C has the ability to regulate specific cellular phenotypes which potentially could improve the efficacy of cancer therapies. Nevertheless, the report stated that the vitamin C treatment worked along with standard chemotherapy drugs which slow down tumour growth in mouse studies, not human. Therefore, the benefits of high-dose vitamin C for cancer cells cannot be taken into account due to the fact that human and mouse have different types of genes and intracellular mechanism (Park, 1985). As a result, there ar e not any beneficial effects on human, but there are beneficial effects on mouse. In addition, within the small group of patients that were tested on, they have found fewer side-effects when vitamin C was given out along with the chemotherapy. According to WCRF and AICR‘s report on diet and ovarian cancers, it showed that vitamin C has no effect on ovarian cancer which do not decrease nor increase the risk of cancer. However, according to Part 2 evidence and judgements and Part three Recommendations chapter twelve- public health goals and personal recommendations from WCRF and AICR, it suggested that the population should consumption an average of non-starchy vegetables and of fruits to be at least 600g (21 oz) daily. This is because there are evidences that diets high in vegetable and fruits could protect against oesophagus cancer not ovarian cancer (Mikirova and Casciari et al., 2012). According to BBC, the researcher’s injected vitamin C into human ovarian cancer cells as well as mice in the laboratory conditions. BBC stated that ‘researchers found ovarian cancer cells were to be sensitive to vitamin C treatment, but normal cells were unharmed (De Laurenzi and Melino et al., 1995). High dosage of vitamin C could prevent cancer was originally suggested by chemist and double Nobel Prize winner Linus Pauling in 1970s in which the clinical trial was abandoned due to failed to replicate the expected results to the theory behind vitamin C and cancer (Cameron and Pauling, 1979). The method used in the study was by injecting vitamin C straight into the bloodstream as it is safer, can be effective, low-cost (Head, 1998). The rate at which human body excrete vitamin C through oral ingestion is a lot faster than by injection through bloodstream (Cameron and Pauling, 1979). Furthermore, patients were not completely blind tested as most of them knew what they were given vitamin C and placebo, therefore, many physiological effects have been taken into account toward the analysis of results. In conclusion, due to lack of supportive evidences, vitamin C has no significant back story in supporting the evidence of beneficial effect on ovarian cancer even though from the study some beneficial effects did show on mice. Furthermore, the clinical trial was tested unfairly as participants knew about the comparison test with placebo, which might have had effected the results, in which the results are not accurate and reliable as the sample size was consisting of 22 participants. Nevertheless, the study did find moderate result from patients who have taken parts in the vitamin C trials; as a result, vitamin C might reduce the side effects of chemotherapy. References Bandera and Era, C. A. 2005. Advances in the understanding of risk factors for ovarian cancer. The Journal of reproductive medicine, 50 (6), pp. 399406. Bender, D. A. 1993. An introduction to nutrition and metabolism. London: UCL Press. Cameron, E. and Pauling, L. 1979. Cancer and vitamin C. Combs, G. F. 2012. The vitamins. Amsterdam: Elsevier/Academic Press. De Laurenzi, V., Melino, G., Savini, I., Annicchiarico-Petruzzelli, M., Finazzi-Agro, A. and Avigliano, L. 1995. Cell death by oxidative stress and ascorbic acid regeneration in human neuroectodermal cell lines. European Journal of Cancer, 31 (4), pp. 463466. Ehrlich, P. F., Teitelbaum, D. H., Hirschl, R. B. and Rescorla, F. 2007. Excision of large cystic ovarian tumors: combining minimal invasive surgery techniques and cancer surgery—the best of both worlds. Journal of pediatric surgery, 42 (5), pp. 890893. Head, K. 1998. Ascorbic acid in the prevention and treatment of cancer. Alternative medicine review: a journal of clinical therapeutic, 3 (3), pp. 174186. Hunn, J. and Rodriguez, G. C. 2012. Ovarian cancer: etiology, risk factors, and epidemiology. Clinical obstetrics and gynecology, 55 (1), pp. 323. Jemal, A., Bray, F., Center, M. M., Ferlay, J., Ward, E. and Forman, D. 2011. Global cancer statistics. CA: a cancer journal for clinicians, 61 (2), pp. 6990. King, R. A., Rotter, J. I. and Motulsky, A. G. 1992. The Genetic basis of common diseases. New York: Oxford University Press. Kushi, L. H., Byers, T., Doyle, C., B, Era, E. V., Mccullough, M., Gansler, T., Andrews, K. S. and Thun, M. J. 2006. American Cancer Society Guidelines on Nutrition and Physical Activity for cancer prevention: reducing the risk of cancer with healthy food choices and physical activity. CA: a cancer journal for clinicians, 56 (5), pp. 254281. Ma, Y., Chapman, J., Levine, M., Polireddy, K., Drisko, J. and Chen, Q. 2014. High-Dose Parenteral Ascorbate Enhanced Chemosensitivity of Ovarian Cancer and Reduced Toxicity of Chemotherapy. Science translational medicine, 6 (222), pp. 2221822218. Mendelsohn, J. 2008. The molecular basis of cancer. Philadelphia, PA: Saunders/Elsevier. Mikirova, N., Casciari, J., Rogers, A., Taylor, P. and Others. 2012. Effect of high-dose intravenous vitamin C on inflammation in cancer patients. J Transl Med, 10 p. 189. Naidu, K. A. 2003. Vitamin C in human health and disease is still a mystery? An overview. Nutrition Journal, 2 (1), p. 7. Park, C. H. 1985. Biological nature of the effect of ascorbic acids on the growth of human leukemic cells. Cancer research, 45 (8), pp. 39693973. Park, S. 2013. The effects of high concentrations of vitamin C on cancer cells. Nutrients, 5 (9), pp. 34963505. Schram, F. R. and Ng, P. K. 2012. What is Cancer?. Journal of Crustacean Biology, 32 (4), pp. 665672. Vo, C. and Carney, M. E. 2007. Ovarian cancer hormonal and environmental risk effect. Obstetrics and gynecology clinics of North America, 34 (4), pp. 687700. Vobecky, J., Vobecky, J., Shapcott, D., Cloutier, D., Lafond, R. and Blanchard, R. 1975. Vitamins C and E in spontaneous abortion. International journal for vitamin and nutrition research. Internationale Zeitschrift fur Vitamin-und Ernahrungsforschung. Journal international de vitaminologie et de nutrition, 46 (3), pp. 291296. WCRF- AICR Diet and Cancer Report. 2014. [online] Available at: http://www.dietandcancerreport.org/cancer_resource_center/downloads/chapters/chapter_12.pdf [Accessed: 10 Mar 2014]. Zobel, M. 1976. Toxicological Evaluation of Some Food Additives Including Anticaking Agents, Antimicrobials, Antioxidants, Emulsifiers and Thickening Agents. Who Food Additives Series, No. 5. 520 Seiten. Geneva 1974. Preis: Sw. fr. 23,—. Food/Nahrung, 20 (6), pp. 681682.

The Strange Case by Robert Louis Stevenson Essay examples -- psycho, sc

The functioning of the average human mind has intrigued and plagued philosophers and thinkers over centuries, one of the most curious and fascinating studies have been made into personages with dual personalities, schizophrenia being one of the factors. Similarly, in the book, The Strange Case, as well as in the film, Psycho, the books are taken place in late Victorian London, but Psycho is in late 60’s in the USA. The respective authors in these two texts portray that duality of human nature exists in society and humanity through the use of characterization and setting. Stevenson in this story uses characterization to describe that duality of human nature exists in humanity and society: â€Å"There comes an end to all things; my evil finally destroyed the balance of my soul†¦all men's respect, wealth...murderer.†( Stevenson 51) Stevenson uses the malaise of Schizophrenia to characterize Dr.Jekyll and his dual personality Mr. Hyde. In the above quote Dr.Jekyll realizes that he has done in justice the whole time without realizing it. Mr. Hyde’s actions have been proven to be inhumane and he has been characterized a â€Å"human juggernaut†; Dr. Jekyll is not solely responsible for his actions because of his dual mindset that precludes an individual from a rational thought process. In the quote above Dr. Jekyll had everyone’s respect and love, and now society labels him as a murderer: â€Å"clubbed him to the earth†¦with ape-like fury†¦shattered†¦the body.†(Stevenson 9) Mr. Hyde is malevolent in nature, â€Å"alone in the ranks of mankind, was pure evil†(Stevenson 45) whereas, Dr.Jekyll is a calm character. He uses â€Å"ape-like fury†, from that he shows embodiment of a murderer. In Psycho, Norman Bates is a maniac with a dual personality. Although... ...to dark areas of the working unstable mind, and which generally are away from the norms of society and wants to experiment with other areas, this what leads to the motivation that could be the dual mindset. The exception could be for an individual who has complete control over his rationality, but is not the case in these given texts. People who have schizophrenia use violence as an essential element to soothe their mind. My reaction to both Psycho and The Strange Case has been one of horror, which I think is a normal reaction of an individual. I have experienced myself having a different personality, not necessarily a dual mindset, in and out of school. In school I tend to show less off my real emotions, than I do outside of school. Even though for me keeping up with societal norms is a ‘must do’ task, failing to keep with societies rules will fail me internally.

International Space Station Essay -- essays research papers

International Space Station   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The International Space Station, a worldwide project, is the next goal in a quickly growing space frontier. The station will be the first and next step towards researching the vast unknown world of outer space. What will be learned by this station? NASA has only the highest hopes that with the newest advancements in technology up in space, the fundamental physical, chemical, and biological processes can be examined with the absence of gravity, because of the space station.   Ã‚  Ã‚  Ã‚  Ã‚  The space station has been a long awaited project, as the first space station idea was drafted up in 1984. A resolution was made to place a permanent, livable space station in orbit. When President Ronald Reagan announced his 1984 State of the Union address, he included plans for a space station to be in orbit by the mid 1990’s. The idea of having an operable, livable, space station seemed to be inconceivable to everyone who heard that speech. As the ideas for this project began to take off, the main concern was money. How much funding would be necessary to construct a space station? At first, NASA could only work within the agency’s estimated $8.5 billion dollar budget. It was in 1984 when the first construction plan was unveiled, called “Freedom.'; A “power tower'; concept was designed, which is a long slender unit that would be the center of the entire structure. This tower would be a long, narrow piece of latticework, chosen for its stability and to avoid the use of every day thrusts to maintain its altitude. All the laboratory modules would then surround the “power tower.'; A free-flyer module would be used to conduct experiments in incessant, stable conditions away form the main tower structure. The “power tower'; concept required too many parts and shuttle missions for it to be completed. That would force the cost of the project to exceed NASA’s budget. The following year in 1985, a new, updated station concept was drafted. This was called the “dual keel'; concept, and included two vertical towers joined and braced together with three horizontal beams. This structure would allow four pressurized operable and livable modules to be placed around the central meeting points of the beams... ...on. A cooperative effort among 16 nations, the International Space Station will provide living quarters and science labs for long-term stays for up to seven astronauts. In building, operating, and performing research on the station, humanity will gather meaningful experience for future travels beyond Earth orbit. While the station is certain to teach us more about the human body in space, reactions to extended periods in zero gravity, and the effects of these experiments, nothing in this project is guaranteed. NASA is optimistic, but has planned for the worse. Helping the ESA construct three expendable space vehicles by 2003 that could carry and fly the entire station back to earth if needed.   Ã‚  Ã‚  Ã‚  Ã‚  But perhaps the most telling part about this space station is that once completed it will be the size of a city block and will be one of the brightest objects in the sky. That is still years away, but like all great structures ever built, this may be the most dangerous and expensive. The ISS will be a spectacular, challenging experience for us all, and the world can only wait to see what the International Space Station will bring back to the human civilization. International Space Station Essay -- essays research papers International Space Station   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The International Space Station, a worldwide project, is the next goal in a quickly growing space frontier. The station will be the first and next step towards researching the vast unknown world of outer space. What will be learned by this station? NASA has only the highest hopes that with the newest advancements in technology up in space, the fundamental physical, chemical, and biological processes can be examined with the absence of gravity, because of the space station.   Ã‚  Ã‚  Ã‚  Ã‚  The space station has been a long awaited project, as the first space station idea was drafted up in 1984. A resolution was made to place a permanent, livable space station in orbit. When President Ronald Reagan announced his 1984 State of the Union address, he included plans for a space station to be in orbit by the mid 1990’s. The idea of having an operable, livable, space station seemed to be inconceivable to everyone who heard that speech. As the ideas for this project began to take off, the main concern was money. How much funding would be necessary to construct a space station? At first, NASA could only work within the agency’s estimated $8.5 billion dollar budget. It was in 1984 when the first construction plan was unveiled, called “Freedom.'; A “power tower'; concept was designed, which is a long slender unit that would be the center of the entire structure. This tower would be a long, narrow piece of latticework, chosen for its stability and to avoid the use of every day thrusts to maintain its altitude. All the laboratory modules would then surround the “power tower.'; A free-flyer module would be used to conduct experiments in incessant, stable conditions away form the main tower structure. The “power tower'; concept required too many parts and shuttle missions for it to be completed. That would force the cost of the project to exceed NASA’s budget. The following year in 1985, a new, updated station concept was drafted. This was called the “dual keel'; concept, and included two vertical towers joined and braced together with three horizontal beams. This structure would allow four pressurized operable and livable modules to be placed around the central meeting points of the beams... ...on. A cooperative effort among 16 nations, the International Space Station will provide living quarters and science labs for long-term stays for up to seven astronauts. In building, operating, and performing research on the station, humanity will gather meaningful experience for future travels beyond Earth orbit. While the station is certain to teach us more about the human body in space, reactions to extended periods in zero gravity, and the effects of these experiments, nothing in this project is guaranteed. NASA is optimistic, but has planned for the worse. Helping the ESA construct three expendable space vehicles by 2003 that could carry and fly the entire station back to earth if needed.   Ã‚  Ã‚  Ã‚  Ã‚  But perhaps the most telling part about this space station is that once completed it will be the size of a city block and will be one of the brightest objects in the sky. That is still years away, but like all great structures ever built, this may be the most dangerous and expensive. The ISS will be a spectacular, challenging experience for us all, and the world can only wait to see what the International Space Station will bring back to the human civilization.

Never Back Down Review Essay -- Movies Film

Never Back Down Review A) Event Synopsis and Theme 1. The film opens in the middle of a high-school football game, with Jake Tyler helping his team to win. Frustrated, one of the players from the opposing team taunts him about the death of his father from drunk driving. Known for his hot temper, Jake immediately begins a brawl with the opposing player. The brawl is captured on the crowd's mobile phones and personal video cameras, and soon is downloaded to the internet. This is in fact the last game Jake will play at this high school as he and his family is moving to Orlando, Florida. His younger brother, Charlie (Wyatt Smith), has received a tennis scholarship at a school there. His mother (Leslie Hope) is upset that Jake often seems to be fighting and getting into trouble, but despite this, Jake and Charlie are close. At his new school, Jake has a hard time fitting in. He catches the eye of a pretty classmate named Baja Miller (Amber Heard) who seems to flirt with him. Later, he spots a fight going on campus where he sees a young man getting beaten. Although this is actually a street kickboxing match, Jake mistakes this as bullying, and attempts to defend the man. He is surprised when everyone, including the young man, tells Jake to leave. In school the next day, the young man introduces himself to Jake as Max Cooperman (Evan Peters). He tells Jake that there are videos on the internet of Jake's football brawl, gaining him a positive reputation on campus. He offers Jake a chance to learn mixed martial arts with his teacher, but Jake declines. Baja comes by and invites him to a party. At the party, held at a mansion, he meets the host, Ryan McCarthy (Cam Gigandet), who has seen the internet footage, challenges Jake to a fi... ...we were enjoying it. We sat in the best seat and no annoying sound. F) Most Memorable Moment 1. The last fight impressed me most. A lot of scene flashed in Jake’s head and he use all his techniques to knock down Ryan. 2. The music delivered a victory-like feeling, the flashing scene of his life and the slow motion were responsible for this affecting moment. 3. I and my friend nearly yelled out when Jake finally wins. G) Audience / Personal Response 1. My friend, who likes talking while we are watching movie, seldom makes noise in this film. 2. I would recommend this film to young male. There’s really a lot of muddled commentary to be found here. Explorations of class structure and bored teenage anomie are attempted in Never Back Down, but who wants their social critique served with a garnish of male anguish? You do? Okay, well you’ll like the film then.

Womens Rights in the Workplace

Brittany Dorris Mr. Dean Ford Eng. 101 04 October 2010 A Wife, a Mom, and a Worker Women fought very hard for their rights in the workplace. Some of them, including Susan B Anthony, went above and beyond the norm. Yet, today our rights are still not the same as a man’s. At one point women weren’t allowed to work at all, and today they are allowed to have jobs while still being home makers. Although improvements have been made, there are still several dilemmas that need to be addressed. A women earns less than a man when doing the same work, and that is extremely unfair.Another issue in the workplace is that men underestimate women due to lack of strength and discrimination. There are also the issues of pregnancy and sexual harassment. Due to financial aspects, discrimination, and issues solely based on gender, women are not treated equally in the workplace. A young adult female will pay the same tuition as a young male throughout school, yet in the workplace she will ea rn less money. A woman only earns 77 cents on the dollar of what a man earns (Talk). The average 25 year old woman working full time until age 65 will earn $523,000 less than the average working man (Rodriguez).It is unjust that a female pays the same for an education in order to get a job, but a male at the same job will earn more money. African American women earn 72 cents to the dollar of a white male and Latino females earn 60 cents (Williams). If a woman is required to pay the same bills as a man, then why does she earn less for doing the same job? If a man has an electricity bill for $100 and earns 10 dollars per hour, he only has to work ten hours in order to pay the electricity bill. When a woman has a $100 electric bill and works the same job as the aforementioned male, she would have to work more than 10 hours.Women aren’t required to work at a slower pace than men and are required to pay the same for bills and schooling, so it is not fair for them to make less mone y. Women are often discriminated against and belittled in the workplace due to factors that are not logical. It is frequently claimed that woman should have to ‘fit in’ to a ‘masculine culture’, but there is little systematic evidence on this (Faulkner 2). Women are too often discriminated against and underestimated when it comes to careers. An example of women being underestimated while at work is in the military.Though the percentage of women in the U. S military has increased dramatically since 1980, which is when they were first allowed to serve, women are less likely to go into combat. Although there are no laws that prohibit women from going into combat, there are laws that prohibit women from going into permanent assignments such as ships and aircrafts, according to a study conducted by the Women’s Research and Education Institute. Most of these restrictions are for the Marine Corps, Navy and Air Force. There are also policies that restrict wo men’s roles in the Army.Though there are some restrictions on women’s roles in the military, the Coast Guard and Department of Transportation give women opportunities. As a matter of fact, the proportion of jobs available to women in the Coast Guard and Department of Transportation is 100 percent compared to other services in the military, according to the study. (Rodriguez) There is no logical reason why a female should not be allowed to work permanently on jobs and assignments such as ships and aircrafts. Females are completely capable of using high intellect, doing hard labor, and running equipment.It is very wrong of men to treat women so poorly in the workplace due to stereotypes. Another example of female discrimination in the workplace that I know about from personal experiences is my mother’s career. My mother works in construction and does finish work on houses. She is treated very poorly by her male coworkers because they do not agree with her working a job that they see as a ‘mans job’. Regardless of their asinine opinions, she is usually the first one done with her assignments and considered by her bosses to be one of the hardest workers in the company.Sadly, she is still paid less than the men at her job. If she is truly one of the best employees then she should be given a raise instead of being awarded less cash. It is illegal to not hire someone based on their race, yet it is legal to pay a woman less due to her sex. It should be clear to everyone that women are treated poorly and unfairly in the workplace everyday. Another stereotypical belief is that women aren’t as intelligent as men. If this were true, then the female generations of our past would not have come as far as they have today in the workplace.There are women involved in politics, the medical field, and education. If men were truly more intelligent, then women would not be capable of being successful in those fields. Linda Tapp, president of Crown Safety in Cherry Hill, and a very successful female, states that â€Å"gender discrimination is still live and well. No matter how much we like to think things have changed, there are more than a few people out there who think a woman can still not do the same jobs a man can do†(Eglash). In my own experience, I have learned that female teachers and doctors do an equally good job as males in those fields.A woman is fully capable of doing a job that requires high intellect, just as a man is. I believe that it is ridiculous and unjustified for a man to treat a woman at work poorly because he believes that men are more intelligent. While for the most part women and men are the same, there are biological differences that should be taken into account. One of the main differences is the fact that females can become pregnant. Instead of treating women better in the workplace and respecting them for trying to keep a job while pregnant, men tend to treat them poorly.In 1964, the Title VII was amended by the Pregnancy discrimination Act; it was put into action in order to eliminate the issue of pregnancy affecting a female’s career (Kazlowski 27). Although it is illegal to dismiss a woman from her career due to her becoming pregnant, there are still cases where it happens. Not only are women required to do the same work as a man for less pay, but they are also expected to be good mothers and attentive wives. I believe that a woman should be paid more than a man due to the fact that they tend to have more to balance in their daily lives.A female teacher who is pregnant gets less sleep than a male teacher,. and the female still has to show up at work bright and early. Women are not cut enough slack while pregnant and still earn less than a man. Have a guy carry 30 extra pounds on his stomach and see if he can still do his job. Some people say that women have unfair advantages when it comes to acquiring jobs and that makes it acceptable for them to be p aid less. I agree that in some circumstances women are unrightfully rewarded jobs due to being â€Å"attractive females† but that does not justify them being paid less.I personally believe that I was given my job due to the fact that I am a young female, but I still work as hard as my male coworkers in order to try and earn respect and get equal pay. Although this is not always a bad aspect for females, it still places them in an unequally category next to men. One of the main issues that are present in the workplace for females is sexual harassment. Women are constantly being disrespected based on sex, including at the workplace. If that is not poor treatment, then I don’t know what is.Despite common assumptions, new research suggest that women are not more likely to be sexually harassed when they are the minority or majority in a work group. Instead, researchers found that in most cases, women were sexually harassed at work when their work group had a similar proport ion of males and females. (McGuire) This says that when a woman is given an equal opportunity to work somewhere, she is more likely to be sexually harassed while at work, and that leaves her in an unfair predicament. Sexual harassment is a crime and can make someone feel degraded and disrespected.Some women only have jobs because they allow their bosses and coworkers to sexually harass them, and I know this because I am one of them. My own male coworkers say they wish they could keep a job just by being â€Å"attractive†. They do not understand that it affects someone’s confidence when they know the only reason they have a job is solely based on looks. A female senator was once called a prostitute and attractive (Thompson). This is one of the many examples of verbal harassment that women all over the world face everyday in the workplace.Physical harassment such as groping also exist for females at work. While most harassment isn’t done maliciously, most women wo uld much rather have their job because they deserve it and not because they are female. Women should be treated equally as a whole, not just where it gives them an advantage, such as attaining the job in the first place. Women are treated unequally and unfairly throughout the world. Some of the situations work in a woman’s favor while others give them a large disadvantage. There are females who don’t work hard, and get to keep their jobs based solely on attractiveness.Then we have women who work hard and still get paid less than a man. If that is the case, then a woman’s bills and school tuition should also be 77 cents to the dollar, or they should not be required to work as hard for their money. Let’s not forget to mention that there are still jobs that women have difficulty or are not capable of acquiring, such as manual labor jobs or technical jobs. If we can have female body builders who are stronger than most men, then we should be able to have femal es working in all fields of the army.Sexism and unfairness in the workplace is a big issue that shouldn’t be ignored. Maybe the reason it is so often ignored is because it stirs up failure and embarrassment for the American government, since they fought against it for 30 years (Rodriguez). As a country, we should fight to end the fact that women are treated unequally in the workplace, rather than ignore it. All women should earn the same wages as men and be given the same job opportunities. Also they should not be stereotyped or discriminated against while in the workplace.